Australian digital publishing services provider Realview today confirmed that over 30,000 editions from over 2,000 publications it produces for clients can now be interactively viewed on the Apple iPad, without the need to download anything from the App Store.

"We've invested in a complete redesign of our viewer so it now launches touch enabled digital publications directly on the iPad," explains Realview CEO, Mr. Richard Lindley. "Readers don't need to wait for an application to download or wait for updated content because with the latest Realview viewer, access to their favorite magazine, newspaper or catalog is instant. The reader experience is also enhanced as you would expect with a new device like the iPad, with streaming video and interactive advertisements delivered in the new viewer."

Publishers also have a lot to gain from the Realview iPad development, as Mr. Lindley explains: "Getting an iPad Magazine or newspaper ready for market is as simple as sending PDF files of the final content to Realview, meaning publishers can quickly take advantage of the surge in demand for iPad specific content. No waiting for development budgets, no testing, no Apple approval process, just straight to market with your iPad ready magazine within a matter of hours."

No development expense means no pass-on costs for consumers -- providing a competitive edge as well as delivering the fastest route to the online reading market. "Not requiring an application or distribution through the App Store means no requirement to pay 30% of subscriptions to Apple," observes Mr. Lindley. "New subscribers are also more likely to find a digital publication online through search engines such as Google, Yahoo or Bing rather than through the Apple App Store," although Mr. Lindley admits that some publishers will like the distribution channel that the App Store offers and hinted that Realview is developing new solutions for those publishers as well.

"Our publishing solution is constantly evolving to meet customers and publishers needs so you can expect to see some pretty innovative and engaging publications in the near future," Mr. Lindley concludes.

About Realview

Realview is a digital platform that brings together the familiarity of print and the engagement of online and tablets such as the Apple iPad. Working with traditional print assets, printers, publishers and agencies can create engaging online reader experiences quickly and cost effectively. From simple static brochures through to custom advertiser publications and portals, Realview can help create, distribute and track reader behavior through digital publications.

Ten years young, we are headquartered in Australia and have offices in Sydney, New York, Kuala Lumpur, Singapore and Manilla.

Our robust, flexible digital publishing solution is used by publishers all over the world. Clients include News Corp, Fairfax, Readers Digest, Conde Nast, Text Pacific and APN.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Realview

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http://www.realviewdigital.com

Carpentier and Alfred Music Publishing are pleased to announce the release of The Music of the Lord of the Rings Films, a comprehensive account of Howard Shore’s score for the trilogy, by Doug Adams. The book will be available in the European Union on September 28 and US worldwide on October 5, 2010.

The culmination of almost a decade of writing and research, The Music of the Lord of the Rings Films is an unprecedented look at Howard Shore’s Academy Award®-winning score, with extensive music examples, original manuscript scores, a rarities CD, and glimpses into the creative process from the composer, himself.

The 416-page full-color volume features a Foreword by Howard Shore, an Introduction by The Lord of the Rings screenwriter/producer Fran Walsh, original sketches by John Howe and Alan Lee, and numerous images from the films. Also included in the book, courtesy of Howe Records, is “The Lord of the Rings: The Rarities Archive” a CD presenting 21 tracks of previously unreleased music created for the films, and an audio interview with Howard Shore.

“Doug was a detective uncovering clues, tracing how one theme or character related to another,” said Shore.  “He not only shows the themes and motifs for characters, cultures, objects, and their connection to Tolkien’s work, but also the ideas that were sometimes buried deep inside the writing.”

“Researching Shore’s music has been a true adventure,” described Adams. “His work is every bit as intricate and passionate as Tolkien’s Middle-earth.”

Doug Adams, a Chicago-based author and musicologist, was invited in 2001 by Howard Shore to observe and document his work on Peter Jackson’s motion picture trilogy. Adams attended recording sessions, examined the original scores, and was given complete access to the composer’s archives. He runs the popular blog, www.musicoflotr.com.

UPCOMING EVENTS

September 27 Book signing/Q&A Howard Shore and Doug Adams (Chappell of Bond Street, 152-160 Wardour St. London)

September 28-29 The Lord of the Rings: The Return of The King, concert (Royal Albert Hall, London)

October 7 Book signing/Q&A Howard Shore and Doug Adams (Barnes and Noble, 1972 Broadway, New York, NY)

October 8-9 The Lord of the Rings: The Two Towers, concert (Radio City Music Hall, New York, NY)

SOURCE Carpentier

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http://www.musicoflotr.com

Pharmaplasia, a 180-page book, describes how pharmaceutical companies grew too fast, creating organizations that were too large to manage effectively and efficiently given the complexities of the business in an increasingly challenging healthcare market. A revealing insider's perspective with a mix of history, case studies, and definitive recommendations for change make Pharmaplasia an informative and thought-provoking read for past and present industry executives, healthcare providers, and patients alike.

"... Pharmaplasia is important reading for anyone with a vested interest in the pharmaceutical industry (especially those who work in it). In the context of the recently passed healthcare legislation, this book is particularly relevant." -- ForeWord Clarion Reviews (4 out of 5 stars)

Unlike many books written about the pharmaceutical industry, Pharmaplasia is not an expose but rather an insightful dissertation of what's wrong in the pharmaceutical industry, how it got that way, and what companies can do to change for the better. It is an interesting read for those who won't settle for excuses but rather look for straight answers as to why their drugs cost so much, why patients don't have the drugs they might need, and what to reasonably expect from this complex industry in a fast-changing healthcare marketplace.

As in his blog (http://www.PharmaReform.com), the author advocates society's need for a financially healthy pharmaceutical industry but identifies specific actions pharmaceutical companies must take if they intend to remain prosperous in an increasingly demanding and less tolerant healthcare market soon to be further complicated by healthcare reform. He provides a patient-oriented, market-friendly vision for a future pharmaceutical industry that once again puts patients before profits - which helps to reestablish trust and credibility while delivering innovative products at reasonable prices.  

The author has more information about Pharmaplasia and has the Table of Contents and Chapter 1 available to preview at http://www.Pharmaplasia.com.

About the Author:

Michael G. Wokasch worked in a retail pharmacy while attending the University of Minnesota College of Pharmacy. Following graduation in 1978, he enlisted in the U.S. Public Health Service as a pharmacist and commissioned officer. He joined Merck & Co. Inc. in 1979 as a pharmaceutical sales representative where he held a number of sales and marketing positions at that company. In 1986 Mr. Wokasch joined Miles Pharmaceuticals where he helped launch the highly successful antibiotic Cipro® (ciprofloxacin) in the U.S. Mr. Wokasch has held senior management and C-level positions at large and small pharmaceutical and biotechnology companies. He is an engaging and inspirational guest speaker, an industry consultant, and writes a blog about industry reform (http://www.PharmaReform.com). More information about the author and Pharmaplasia can be found at http://www.Pharmaplasia.com.

Author photo: http://www.ereleases.com/pic/Mike-Wokasch.jpg

Book cover: http://www.ereleases.com/pic/Pharmaplasia.jpg

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Wokasch Consulting, LLC

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Building on David Ogilvy's publishing legacy, Ogilvy & Mather is launching, The Red Papers, an ongoing series of books on the trends driving the future of marketing, authored by Ogilvy executives from around the world.

Global CEO Miles Young, who conceived of the series and serves as its editor in chief said, "As we emerge from the recession, it's important that this industry explain what it does again.  The 'Red Papers' are a response to the times, the worst of times just passed, and, I believe the best of times to come.  They are not afraid to express points-of-view -- just as David Ogilvy would have expected."

The Red Papers, published quarterly, will encapsulate the transformative thinking Ogilvy undertakes.  The series launches this week with two Papers that offer innovative, counter-intuitive takes on two of the key issues in business today:  social media and data analytics.

In Socialize the Enterprise, John Bell, head of Ogilvy's 360 Degree Digital Influence group and a trailblazer in social media, digital media, and word-of-mouth-marketing, provides a rationale and framework for integrating social media into companies and brands at the enterprise level, enabling senior managers to implement and manage profitable, measurable social media programs.  Mr. Bell is also a Professor at Johns Hopkins University and blogs at johnbell.typepad.com.

In Learning to Read the River, Dimitri Maex, a pioneer in data analytics who runs Ogilvy's top-ranked Global Data Practice, illustrates how a new understanding of the power of data can unlock hidden ROI in any organization.  Mr. Maex is the author of a forthcoming book on data analytics and has been profiled in Fortune Magazine as "the future of advertising."

Subscribers can download The Red Papers free of charge at www.ogilvy.com/theredpapers, and engage in further dialogue with authors through commentary and videos.

Ogilvy & Mather

Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (Nasdaq: WPPGY). For more information, visit www.ogilvy.com.

SOURCE Ogilvy & Mather

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TheBookPatch.com uses state of the art technology to build a unique and free platform for writers to create, edit, publish and sell their books in one seamless process.

The new website offers members (membership is free) a complete set of tools letting writers log on to their book from any computer in the world with an internet connection and write. The built in word processor complements writing alone, collaboration or co-authoring regardless of geographical boundaries. The program supports multiple story lines and exclusive applications for creating a cast of characters, storing author's notes and chapter outlines and more.

The website has a built in social network, forums and, professional assistance.

Once a book is ready for print, TheBookPatch.com provides a built in cover design wizard and printing at a push of a button directly from the site. There are no set up fees or royalty sharing. The author retains 100% copyright and can order as little as a single copy. TheBookPatch printing price is unparalleled and declines with every additional copy even if ordered one at a time. Authors can update and make changes to their books with no additional charges and retain the previous editions discounts. An average book price for a 200 page book with a full color cover will run between $5.50 and $16 on the average.  \TheBookPatch also offers an online book store where authors can sell their books and collect the profit while TheBookPatch retains only the printing cost.

"By making the website free to use I want to encourage educators to take advantage of this great tool for their students in this time of economic crunch."

Victor Ostrovsky CEO TheBookPatch.com

TheBookPatch.com went off the Beta version July 2010 and already boasts more than 500 book projects in writing mostly from the U.S. but others from as far away as Australia, Saudi Arabia and more. TheBookPatch.com is about to release a Business version and one for screen writers both will also be free to use.

SOURCE TheBookPatch.com

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http://www.TheBookPatch.com